XPLORE for Hotels, Resorts & Cruise Lines
More direct bookings, from build to berth.
Five growth engines for hotels, resorts and cruise lines: safer renovations, AI-ready discovery and a pipeline of groups and repeat guests.
The shift
How guests choose where to stay has changed
1 in 2+
Guests ask AI first
More than half of US travelers have used AI tools to plan trips. Places AI can’t read don’t get recommended.
OTAs
Margin leaks to middlemen
Every booking you could have won direct pays a commission instead.
Groups
High-value demand is hidden
Weddings, meetings and charter groups rarely arrive through a booking engine.
Source: Skift 2025 US Travel Tracker Survey, via McKinsey (Nov 2025) · 02
The opportunity
Record demand, and a fight for the direct booking
37.2M
ocean cruise passengers in 2025
Up 7.5% from 34.6M in 2024. CLIA projects 40M by the end of the decade.
1 in 2+
US travelers have used AI to plan trips
AI answers now sit between your guests and your booking engine.
Sources: CLIA 2026 State of the Cruise Industry, via Seatrade Cruise; Skift 2025 US Travel Tracker Survey, via McKinsey (Nov 2025) · 03
The XPLORE suite
Five products, one for every stage of the guest journey
1 · Build
SiteSafeAI
AI camera safety and OSHA reports during renovations and new builds.
2 · Get found
AI Website Remodel
Autopilot Blog plus an integrated SEO/GEO suite.
GEO Sextant
SEO/GEO suite installed on your own servers.
3 · Fill
Marketing Automation I/O
Ads and funnels for groups, meetings and repeat guests.
4 · Protect
Reputation Engine
Automated social, map listings and reviews.
XPLORE for Hotels, Resorts & Cruise · 04
Get found · Xplore AI websites & GEO
Be the stay Google and AI recommend
AI Website Remodel
- Autopilot Blog researches, drafts and publishes on-brand posts
- Integrated SEO/GEO suite tracks rankings and AI visibility
- Fixes what keeps AI from reading the site: schema, speed, indexing
Best for: independent hotels and resorts
GEO Sextant
- The same SEO/GEO toolkit, installed locally
- Sovereign install: data stays on your own servers
- Built for teams with strict data-security requirements
Best for: brands and cruise lines with strict data rules
XPLORE for Hotels, Resorts & Cruise · 05
Fill · Xplore Marketing Automation
Turn interest into groups, events and repeat guests
01
Opt-in
Prospect answers an ad or offer
02
Deliver
Guide or offer sent instantly by email or SMS
03
Score
CRM tracks opens, clicks and page views
04
Nurture
A tailored email series keeps them warm
05
Book
Hot leads book a call on the calendar
Built for weddings, meetings, charters, travel-advisor outreach and win-back offers to past guests — the demand OTAs never see.
XPLORE for Hotels, Resorts & Cruise · 06
Protect · Xplore Reputation Engine
Keep every review and listing working for you
Social media
Destination, dining and onboard stories posted on a steady calendar.
Map listings
Accurate profiles for every property, restaurant and port.
Reviews
Review requests after every stay or sailing, with monitoring and replies.
XPLORE for Hotels, Resorts & Cruise · 07
Build · SiteSafe.AI
SiteSafeAI watches every crew during renovations
AI cameras
Flags missing hard hats and hi-vis, and people inside machinery danger zones, with a snapshot.
Field app
Supervisors log infractions and kudos from a phone in seconds, even on weak signal.
OSHA-ready reports
Daily and weekly PDF or Excel, each finding tied to its 29 CFR 1926 citation.
Private by design
Video is analyzed on a small on-site computer, never uploaded. Tamper-evident audit trail.
For renovations, new wings and terminal projects: fewer incidents, lower citation exposure, and records that stand up to insurers.
XPLORE for Hotels, Resorts & Cruise · 08
Service projects
Service projects, priced up front
Website Build for AI
$17,500
AI-ready site with Autopilot Blog and SEO/GEO suite
Lead Gen Automation Funnels
$13,500
Funnels, lead scoring and nurture to booked calls
Social, Maps & Reviews
$11,500
Social posting, map listings and review automation
GEO Sextant
$8,500
SEO/GEO suite installed on your own servers
SiteSafeAI
$24,000
AI cameras, field app and OSHA-ready reports
The Bundle · all five
$60,000
Save $15,000 vs. $75,000 bought separately
XPLORE for Hotels, Resorts & Cruise · 09
Membership plans
Monthly plans with clear limits
| Plan | Monthly | Best for |
|---|---|---|
| Xplorer | $249 | Independent inns: dashboard, monthly report, member network |
| Pioneer | $549 | Lean teams: Navigator AI/SEO Core Vitals *2, SiteSafe.AI, direct support |
| TrailBlazer | $995 | Growing properties: tracking, Reputation Engine *1, GEO Sextant, consult |
| Pathfinder | $1,495 | Established brands: content authority, social media *3, search ads *5 |
| Summit VIP | $1,995 | Multi-property groups: automation *4, paid media *6, consults, audits |
| X-Factor | Custom | Complex growth goals that need senior digital leadership |
Add-on projects
SEO Health Checkup
$2,250
Digital Discovery Audit
$3,750
Editorial Project
$1,250
Custom SEO/Web Sprint
$10,950
*1 Reviews: 1 location, Google + 1 site. Every 3★-or-lower review answered within 2 business days. Up to 20 replies/mo.
*4 Funnels: 1 active funnel, refreshed each quarter, with one A/B test a month. More funnels are a project.
*2 Website size: up to 25 pages (Pioneer), 50 (TrailBlazer), 100 (Pathfinder), 250 (Summit VIP).
*5 Search ads: Google Ads, up to 3 campaigns and $3,000/mo spend; 15% of spend above that.
*3 Social: 2 platforms, 3 posts a week, comments and DMs checked weekdays. Summit VIP: 3 platforms, 5 a week.
*6 Paid media: Meta + 1 channel, up to $7,500/mo total managed spend, 4 new ads/mo; 12% above that.
Ad spend is paid by the client to each platform · Non-profits ~30% off · Annual plans waive the $300 setup fee · 10
Right-sizing
Which plan fits your property?
We size plans so XPLORE costs about 3.5% of a property’s annual revenue.
| Plan | Per year | Annual revenue | Typical property |
|---|---|---|---|
| Xplorer | ~$3K | $85K–$250K | Boutique inn or B&B |
| Pioneer | ~$6.6K | $190K–$500K | Independent hotel, 20–60 rooms |
| TrailBlazer | ~$12K | $340K–$1M | Established resort or 60–150 room hotel |
| Pathfinder | ~$18K | $510K–$1.5M | Destination resort with events and dining |
| Summit VIP | ~$24K | $690K–$3M | 2–5 properties, or a small expedition line |
| X-Factor | Custom | $3M+ | Hotel group or cruise line |
Service projects ($8.5K–$24K, one time) suit properties from about $250K in revenue.
The $60K Bundle suits openings or reopenings projecting $1.7M+ in annual revenue.
Ad spend is extra and paid directly to each platform · Guide only; we confirm fit on a discovery call · 11
Where to start
Where most hospitality clients start
Independent hotels & resorts
Want more direct bookings and fewer OTA commissions.
Start with: TrailBlazer or Pathfinder
Event & wedding venues
Need a steady pipeline of groups, weddings and meetings.
Start with: Summit VIP + Lead Gen Funnels
Properties renovating or expanding
SiteSafeAI on site, then marketing for the reopening.
Start with: The Bundle, $60K
Cruise lines & hotel groups
Need AI search visibility with data kept in-house.
Start with: GEO Sextant + X-Factor
XPLORE for Hotels, Resorts & Cruise · 12
How we work
Simple to start, clear at every step
1
Discover
A [complimentary SEO/GEO snapshot] and a strategy call to see where you stand.
2
Plan
We recommend the right plan or project, priced up front, with clear limits.
3
Launch & report
We build and run it. You see results in a monthly report and a quarterly review.
XPLORE for Hotels, Resorts & Cruise · 13
Proof
Results from properties like yours
[Plan or product]
[Client name]
[Their goal in one line]
Result: [one measurable outcome]
[Plan or product]
[Hotel or resort client]
[Their goal in one line]
Result: [one measurable outcome]
XPLORE for Hotels, Resorts & Cruise · 14
Next step
Let’s fill your next season.
1. Book a 30-minute discovery call
2. Get your [complimentary SEO/GEO snapshot]
3. Choose a plan or project and start within [2] weeks
Dr. Ryan · dr.ryan@xlr8digital.com · [phone] · [website]